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About Us

Woven Concepts is a boutique wholesale firm, specializing in the conception and creation of high-end artisan rugs for well-known establishments.  In addition to our signature collections, we provide extensive custom rug capabilities for commercial, residential, corporate, retail and hospitality interior design projects.  Accuracy in weave and texture, precision of scale, and quality of yarn and dyes are distinctive signs of a Woven Concepts’ original.


The firm was founded by the first female generation of a four-generational family trade.  The Hakimian family are descendants of Silk Road merchants, trading in: carpets, textile dyes, exotic spices, and gold.  The Woven Concepts team has an extensive knowledge of design and production, a background in high fashion, and a passionate disposition for rugs imprinted in our DNA. 

Green & Socially Conscious

We greatly value ​the importance of environmental and social responsibility.  Our rugs are made to enjoy and last for years, decades, even generations and are not designed to be a disposable commodity. 


Woven Concepts leaves a green carbon imprint with the creation of each hand-made rug.  We implement rigorous quality and environmental production guidelines.  Sustainable materials are used in all possible areas.  

As a socially responsible company, we strongly support and adhere to initiatives that forbid child and forced labor.  

Carpet Care Instructions

With minimal care, a good quality, hand-knotted rug should last for generations.


Daily residential foot traffic will do no harm to the rugs.  Rugs are constructed for regular and comfortable family and social use.  


Periodically (once every few years) rotate rug for even ware.


Rug pad use is required for all area rugs, in all applications. It will protect the underside of the rug, make it softer to walk on, and keep the rug from sliding around the room. The rug pad is the foundation for your carpet, responsible for enhancing both comfort and durability.


Indentations from furniture are a natural occurrence. Protectors on the feet of any tables or chairs that will be resting on top of the rug will lessen the appearance of indentations and wear.


Watermarking is an expected occurrence, caused by a slight directional change in the pile, forcing light to reflect differently on the surface.


Subtle color fading is a normal occurrence.


Initial and subtle fuzzing is a normal occurrence.  It is the result of loose fibers created during the weaving process. Fuzzing will subside with regular vacuum use.


Regular vacuuming is a primary consideration in carpet care. Vacuuming twice a week in a residence or medium traffic corporate applications is necessary. Suction-type vacuuming will minimize fuzzing and sprouting.

Immediate attention to spills and spots will yield the best results. Using a clean and absorbent white cloth, blot clean spills in the direction of the pile. Rug fibers may be spot cleaned using neutral detergents, such as gentle and diluted clear liquid soap foam, seltzer water, or baby wipes. 

In-home and upholstery cleaning services are not suitable for rug cleaning, despite contrary claims. Professionally clean rugs, only when needed.

Rug Installation Instructions

Selecting the correct size rug for a setting requires balance.  The purpose of the rug size is to create a visually comfortable setting that appears larger, without overpowering the setting.


Consider the rug a virtual stage for the furniture setting. 


The rug is meant to create a comprehensive space that is visually delineated from surrounding rooms.


The appropriate size rug will make the setting appear larger, while a rug that is too small will make the setting appear too small.

The rug should not be so small that it appears like a postage stamp.


The rug should not be so large that it leaves no exposed flooring or it extends in to another area, making the rug overpower the room. 

A border of exposed flooring surrounding the rug is visually necessary and will frame the rug nicely.  In larger spaces, there is room to leave more exposed flooring between the rug and surrounding walls.  In smaller spaces, approximately 6” – 24” of exposed flooring is needed between the rug and surrounding walls.

A rug that is too small will be overpowered by the furniture and look out of place in the setting, making the setting appear bare, and the room appear small.

In an open living or lounge area, the furniture should not be hanging off of the rug.  Any furniture pieces that are not surrounded by a wall should fit on the rug, with some additional inches extending beyond all sides of the living or lounge area furniture.

An exception to this rule is when the sofa, sectional, or accent chairs are placed against a wall.  In this case, only the front legs of the furniture should be on the rug.  This side of the rug should extend ¾ of the way past the furniture’s front legs, but stop some inches short of the wall, leaving a border of exposed flooring between the rug and the wall.

The rug should not extend beyond the delineating walls/columns of the designated setting: in to hallways, walkways, passage ways, or doorways.

In a dining area setting, the rug should extend past all of the dining chairs, when pulled out.  The dining chairs should not come off and on the rug when in use.

In a bedroom setting, the combined width of the night tables and bed dictate the length of the rug.  The rug should extend 4” or more beyond each night table.  The rug should likewise extend 12” or more inches beyond the length of the bed.

In a bedroom setting, the rug should be placed about 2” – 4” in front of the night stands, which feels nice underfoot as opposed to bare floors.

For larger bedrooms, the rug can extend respectively further on each side, to suit the size of the room.  Accent furniture may also be placed on the rug in larger bedroom suites.  

An area rug, flush with the width of the bed, can alternatively be placed at the base of the bed.  Small area rugs also suit baby rooms and foyers.

As a rule 8’x10’ is the smallest rug size that suits a smaller living or lounge area.

High Profile Projects

AutoNation | Corporate Offices (Fort Lauderdale)

The Biltmore | Building Lobby (New York)

Federal Home Loan | Corporate Offices (Washington DC)

400 Park Avenue South | Residence (New York)

The Portals Phase V | Building Lobby (Washington DC)

Millburn Ridgefield | Executive Offices (New York)

Citiva | Commercial Lobby (Hudson Valley)

Wells Fargo Hudson Yards | Corporate Offices (New York)

Jefferson Edge Platinum Park | Clubhouse (San Diego)

260 Franklin | Reception Lobby (Boston)

Residences at the Ritz Carlton | Private Residence (Philadelphia)

Federal Home Loan | Corporate Offices (Jersey City)

Fosse/Verdon | FX Series (New York)

AMC Networks | Corporate Offices (New York)

Dwell Prefab Home | Axiom by Turkel Design (Palm Springs)

56 Leonard | Tribeca Condo (New York)

Nynex Corporation | Corporate Offices (Boston)

Outten Golden | Reception Lobby (New York)

Hotel Indigo | Reception Lobby (Boston)

Taiwa Showroom | Haberdashery (New York)

Illuminating Engineering Society | Lighting Society (New York)

The New Work Project | Work Space (Brooklyn)

Bain Capital | Corporate Offices (New York City)

U.S. Navy Officers | Investment Firm Club (Annapolis)

The Ritz Carlton | Main Lobby (St. Louis)

2 Midtown | Lobby Reception Areas (Miami)

The Langham Hotel | Presidential Suite (New York)

Willis Towers Watson | Reception Lobby (Houston)

Iranian Embassy | Lobby & Conference (Lisbon)

Principia College | Library (Elsa)

St. John Paul II Catholic Academy (Boston)

Astor Mansion (Charlottesville)

Boston College | Conference Rooms (Boston)

Waldorf Astoria | Presidential Suite (New York)

H.L. Hunt Family Residence (Dallas)

Robert Kraft | Residence (Boston)

W. James McNerney | Residence (Minneapolis)

Denver Botanic Gardens (Denver)

Don Henley | Residence (Dallas)

Sam Walton | Residence (Fayetteville)

Raytheon | Principal (St. Louis)

Harbor Group International | Corporate Lobby (New York)

Archdiocese of St. Louis | Archbishop’s Private Residence

Archdiocese of St. Louis | Chancery Lobby 

Archdiocese of St. Louis | Pope John Paul II Papal Visit 

August Busch Residence | Grant’s Farm (St. Louis)

How to Select The Correct Rug Size

The use of a rug pad underneath an area rug serves multiple valuable purposes.  Most importantly, the rug pad is meant to serve as a barrier between the rug and the floor, reducing friction and wear on the rug, as a result of foot traffic.  Secondly, the rug pad grips the rug, allowing the rug to lay flat, drape down on the edges, and optimize its visual appearance.  The third purpose of a rug pad is to prevent the rug from slipping and bubbling when walked on, to ensure safety.  Quality and construction of rug pads are surprisingly very relevant.  Thickness of rug pad should be determined by Woven Concepts or installer, depending on the weave, thickness, and installation method of the accompanied rug.  The following installation instructions for area rugs, are only recommended.  If you are using a professional installer, it is recommended to let the installer determine their preferred method of installation.


Vacuum and clean the floor well before placing the rug and pad.  Excessive rust under the rug pad, will cause the rug to move when walked on.


Open and install the rug pad first.  Face the textured side of the rug pad upwards, towards the rug, to create a grip effect.


If the rug pad arrives in multiple pieces, use grey packing tape to tape the rug pads together along the sides, without gaps or overlapping.  It is only necessary to tape the surface side of the rug pads, when combining.


You may use scissors to alter the size and shape of your rug pad.


The rug pad is intended to be a few inches short of the rug on all sides, so it does not peak out and so it allows the rug to drape down on the sides.


Place the unopened rug roll at your intended install location.  Cut the packaging open along the full roll.  Discard packaging and unroll the rug over the rug pad.


In order to move and position the rug in small increments after opening, pick up one or two corner(s) and fan in your direction.  This will move the rug in your direction in small increments as well as straighten the surface. 


After the rug is installed and positioned, walk from the center outward, dragging your feet forward as you walk, to push the air pockets out.  The air pockets will continue to dissipate with use.


Hand-loom rugs are quite heavy and the rolls are very large.  Depending on the size of your rug, you will need two to four people to carry and install the rug.


It’s alright and momentarily necessary to slightly bend a hand-loom rolled rug, in order to bring it inside an elevator or turn a room corner.  Make certain that hand-loom rolls are not stored bent or folded for any period of time.  Folding or bending a hand-loom rolled rug for a sustained period of time can cause an unwanted permanent crease.


Always inspect your rug upon receipt, even if it will be stored before installation.  If there are any issues or damages as a result of delivery, be sure to report to Woven Concepts, within two days of receipt, so we may immediately address and rectify any problems.  Provide Woven Concepts with a photo of packaging damages and rug damages, if there are any damages upon receipt your of rug.


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